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The Positec Tool Corporation was founded in Suzhou, China by Don Gao in 1994. For most of its early years, Positec sold OEM (original equipment manufacturer) power tools to companies and brands like Black & Decker. Gao wanted to branch out by creating a line of lawn and garden equipment using his own branding. Positec launched early versions of WORX tools in China in 2004. One of the first WORX products sold was an electronic lawn trimmer called the WORX GT.
In 2004, Gao met Tom Duncan, an entrepreneur and former executive at Vermont American, a company owned by the Robert Bosch Tool Group of Germany. Duncan brought the Rockwell Tools brand name under the umbrella of Positec and became the head of the company's North American division in 2005. He would eventually sell both the WORX and Rockwell brands from the headquarters in Charlotte, North Carolina.
Positec initially had trouble selling WORX products to major retailers because those retailers wanted to sell them as an in-house brand (rather than an independent brand). In order to sell under the WORX brand name, the company decided to employ direct response marketing including the use of infomercials. The WORX GT electronic trimmer was the first Positec product to be sold using an infomercial in the United States in early 2007. By the end of that year, the company had sold 313,000 WORX GT units.
The first retailer in which WORX products appeared was Lowe's in October 2009. By 2012, the WORX brand was in Walmart, Costco, and The Home Depot.
The main product line The WORX brand continues to focus on is lightweight battery powered handheld lawn and garden tools. The brand's flagship product is still the WORX GT trimmer.
In 2014, WORX released a fully robotic lawn mower the "WORX Landroid" plunging Worx into the pool of The Robotic Mowing Revolution.
The little guy that could, Positec, their brand Worx, and their Landroid Robotic Mower have succeeded against all odds.
EmowersDirect is proud to represent the Worx Landroid and the entire line of Worx Battery only Handheld Products!
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